Tuesday, January 12, 2010

Local Designer Profile - Johanna Ely/Good Girls Studio

I honestly don't remember where I first discovered Good Girls Studio jewelry. It seems I've seen Johanna's lovely creations all over, at Catch 22 on a First Friday, at Revolver, at Get Dressed, on etsy, at FashionSPARK... she's one busy lady!

I love the way she pulls much loved but forgotten pieces together with modern style and I admire her upbeat attitude and work ethic! It is so easy to see how this good girl has plenty of good fun!

Who are you?

Johanna Ely aka The Good Girl

Where are you from?
Tampa, FL, by way of a little town in Ohio & currently living in Raleigh!

How long have you been designing/working as Good Girls Studio?
About 3 years now!

Where does the name originate?
I am the middle child, the good girl was my default title growing up :)

What first made you want to become a designer?

My love of vintage jewelry & frustration with how to wear it gave birth to designing & reinventing those forgotten treasures.

How long does it take you to create a piece, from the inspiration to the finished product?

Sometimes an hour sometimes months!

Could you describe your creative process?
I tend to make small piles of collection of vintage & salvaged things that go together in my brain. Once I see a theme I live with it for awhile , adding pieces & taking away until I see it's potential. I might discover some junked up treasure on the street or at thrift store & hide it away (for sometimes months) before I realize what I need to make with it!

What inspires you?

The history of fashion, the stories of the women who wore each little trinket before this time.

How would you describe your personal style?

eclectic :)

Apart from Good Girls Studio, what do you like to do?
I love to read, watch my son play basketball, listen to great music & hang out with my amazing friends!

What possession do you most cherish?
a quilt my late grandmother made for me when I graduated from high school. I also have tons of treasures from scouring the world of Etsy!

Check out the Good Girls Studio blog, where Johanna reveals new pieces and shares tidbits of her busy world.


  1. This artist is dynamite. She is destined for greatness! She is a talent the world has been waiting for!!!!!!You go Good Girl!!!!!!

  2. Wow, these are stunning pieces! I especially like the locket. I have such a thing for antique lockets :-)

  3. I know what you mean, E, I'm a big fan of lockets, too!

  4. Heart Locket is very beautiful one